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the courageous message
The idea of selling the courageous message of a brand, as opposed to a product, intoxicated these CEOs, providing as did an opportunity for seemingly limitless expansion. (pag.24)
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:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"
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