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image and reality
When the brand being targeted is anchored by a well-known personality, as is increasingly the case in the era of the superbrand, these collisions between image and reality are potentially even more explosive. (pag.359)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"