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use irony
They would advise their clients to use irony in their ad campaigns, to get surreal, to use “viral communications”. (pag.72)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"