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slogan
Seabrook is right in his observation that the rhythm of the pitch is hard-wired into the synapses of many young artists, but he is mistaken in assuming that the built-in marketing barometer will only be used to seek fame and fortune in the culture industries. As Cary Stasko points out, many people who grew up sold are so attuned to the tempo of marketing that as soon as they read or hear a new slogan, they begin to flip it and play with it in their minds, as she herself does. For Stasko, it is the adbuster that is within, and every ad campaign is a riddle just waiting for the right jam. (pag.294)
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:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"
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