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brand concept into a virus
Here were two companies that had fostered powerful identities by making heir brand concept into a virus and sending it out into the culture via a variety of channels: cultural sponsorship, political controversy the consumer experience and brand extensions. (pag.20)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"