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a brand called you
Tom Peter’s latest management-guru idea is that just as companies must reach branding nirvana by learning to go of manufacturing and employment, so must individual workers empower themselves by abandoning the idea of being employees, idea of being employees. According to this logic, if we are to be successful in the new economy, all of us must self- incorporate into our very own brand. – a Brand Called You. (pag.252)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"