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mass homogenization
The big brandsí new ads must incorporate a youth cynicism not about products as status symbols, or about mass homogenization, but about multinational brands themselves as tireless culture vultures. (pag.300)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"