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Achilles’ hell
The reason is that many multinationals have a rather sizable weak spot. As we will see in the next chapter, activists around the world are making liberal use of the very factor that has been the subject of this book so far: the brand. Brand image, the source of much corporate wealth, is also, it turns out, the corporate Achilles’ hell. (pag.343)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"