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the sponsored mindset
This is what Leslie Savan, author of The Sponsored Life, describes as symptom number one of the sponsored mindset: we become collectively convinced not that corporations are hitching a ride on our cultural and communal activities, but that creativity and congregation would be impossible without their generosity. (pag.35)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"