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be the culture
Is not to sponsor culture but to be the culture. And why shouldn’t it be? If brands are not products but ideas, attitudes, values and experiences, why can’t they be culture too? (pag.30)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"