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deep inner meaning
Many brand-name multinationals, as we have seen, are in the process of transcending the need to identify with their earthbound products. They dream instead about their brandsí deep inner meaning - the way they capture the spirit of individuality, athleticism, wilderness or community. (pag.195)
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:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"
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