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making her own media
She says that the process of making her own media, adopting the voice of the promoter and hacking into the surface of the ad culture began to weaken advertising’s effect on her. “I realized that I can use the same tools the media does to promote my ideas. It took the sting out of the media for me because I saw how easy it was.” (pag.290)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"