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sales strategy
This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it an investment in cold hard equity. The more you spend, the more your company is worth. (pag.8)
:: No-logo C.U.S. :: December 2007 ::
:: Project by Pino Boresta realized in cooperation with the Cultural Association Aevum ::
Pictures by Pino Boresta with sentences freely drawn from Naomi Klein's book "No logo"